Marketing & Advertising

Whether you're generating new patients or connecting with current ones, social media can be a great tool for chiropractic practices. But what should you do when a negative review pops up?

Once considered a passing fad, social media has matured into a pervasive communication and marketing channel. People use social media interactions to make decisions and meet their needs in most aspects of their lives—including decisions about when and where to obtain chiropractic care.

After you have invested time and effort in acquiring a new patient, you will want to make a positive first impression. A new patient orientation kit can help you do just that.

Websites are a great way to market your practice, share patient education materials and keep connected with your patient base. With a practice website, you can inexpensively reach anyone with a computer no matter where they are located. But there are several things to consider before you begin developing your practice website.

Before you can successfully market your practice to others, you must clearly define for yourself the unique benefits of your practice. Developing your mission statement and your position statement are essential steps in this process.